The BlackBerry Bold 9900 comes as something of a shock. You see, for years, BlackBerry has, in a sense, been catching up. That's not a dig at its parent company – it's practically royalty in push email and corporate handset circles. But it has been rare for RIM to lead the way.
Cameras, internet browsing, HTML emails – all were included on RIM's phones years after they'd become standard fare on other handsets. For recent examples of decent phones that didn't really push the envelope all that far, just take a look at the Bold 9780 and 9700.
But the Bold 9000 finally offers some cutting-edge tech, and in an attractive package to boot. Its 1.2GHz processor, high-spec touchscreen, brand new OS7 and HD video camera are all specs we never really expected a BlackBerry to have before the next millennium.
Plus, the staple BlackBerry offerings of a fantastic keyboard and top-notch security will keep regular users interested. Although BlackBerries want to be cool, they're always going to have that air of being too classy about them. This isn't such a bad thing for the Bold 9900, which is the kind of handset you imagine anybody who wants to look like they're anybody will have.
We imagine RIM's biggest competitors will be its own Bold 9770/9780 (after two years, though, we think this is starting to look tired now) as well as other business-led communicators such as Nokia's own very credible E6, which currently doesn't command too much of the market. In this sense, RIM has much of the sector to itself.
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