Kindle Fire is a premium product, offered at a non-premium price. It brings everything we’ve been working on at Amazon for 15 years - Kindle, Amazon Instant Video, Amazon MP3, Amazon Prime, Amazon Appstore, and Amazon Web Services - together into a single, fully-integrated experience for customers. We’ve also developed a new, faster web browser called Amazon Silk, specifically designed for Kindle Fire. It’s a split browser that lives partially on Kindle Fire and partially in the cloud, taking full advantage of Amazon Web Services’ incredible computational horsepower to accelerate web browsing - something you won’t find in iPad’s Safari browser.
Kindle Fire offers unmatched value, with all the popular digital content, but at a price that's $300 less. Take a look below at the Kindle Fire vs. iPad comparison chart so you can see how Kindle Fire stacks up against the new iPad (16 GB Wi-Fi model). More info here
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